Steel City Cycle

Steel City Cycle is a new boutique spin and fitness studio located in downtown Hamilton. They offer four classes under one roof and one membership, making them the only fitness studio of their kind in Hamilton.

When Steel City Cycle launched, they had a small audience and little brand awareness—just a dream to build a high-energy fitness community. But how do you get people to show up when no one knows who you are?

With full-service social media management, we kept Steel City Cycle top-of-mind by posting five times a week, using reels and class previews to showcase the studio’s energy. Humour and personality showed SCC’s fun and approachable side, while strategic content boosted engagement and expanded reach.